Polar Bear Pitching 2017 – A Student Perspective

As most of the dust has now settled around Polar Bear Pitching 2017, I thought it would be a good time to recap the event from my perspective.

But first, let´s go back to the last year. I was a spectating the Polar Bear Pitching in 2016 and the event made a good impression. There´s nothing new with pitching events, but telling about your business from a freezing ice hole where you can´t feel your legs and your mind starts to stutter because of the cold? That´s something I would call unique!

This year I was offered to work for the event as a part of my practical training. I happily accepted the offer – as did over 150 volunteers and several other people. My role was to be a sales representative for Snowroom – The Artic Showroom. This indoor log house showcased the innovative products from Oulu based companies during the Polar Bear Pitching. For most of the products, there was also a chance to buy them directly on-site. The Snowroom was located inside the City Theater, right next to the ice hole where the contestants kept their pitches.

As an international business student, running the Snowroom was an ideal task to develop my professional competencies. The chore of product introduction and sales was pleasant as the products were genuinely good. Or what do you think of alcohol tester that is as accurate as a blood sample and only requires a piece of paper? Or active noise-cancelling earplugs which fix the everlasting problems of the ordinary earplugs?

Working in the event was also a great platform to get in touch with interesting people. First time in my life I got to discuss with a person who has worked with NASA. In addition to humans, you can also have a chat with the only business polar bear in the world – J-Bear!

I highly recommend to take the plunge and join us to build the event even better next year. You´ll get a ton of valuable experience which you simply cannot acquire from an ordinary school setting. Plus, being a part in happening like this won´t certainly do any harm for your CV. :)


Text: Ilpo Vilén

Photos: Sini Kekäläinen & Henrik Zitting (upper photo), Henri Luoma



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